Greece shows Europe’s highest summer short-term rental price increase, driven by strong seasonal demand and rising accommodation rates, according to AirDNA data....

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Greek hotels risk losing visibility in the AI-driven travel discovery era unless they adapt to AEO and GEO strategies, a new opinion piece warns....

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Athens welcomed more visitors and higher spending in 2025, though new tourism surveys highlight persistent infrastructure challenges....

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Greece is among the Eastern European destinations attracting growing interest from adventure travelers, according to EF Adventures’ latest report....

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Greek tourism faces a more challenging 2026 as rising costs, energy prices and geopolitical uncertainty weigh on demand and spending, IOBE says....

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GNTO reports stable tourism demand for Greece despite Middle East tensions, with rising interest in lesser-known destinations and expanded air connectivity....

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Greece ranks second in Europe for “analogue travel”, as demand for screen-free, slow travel experiences continues to rise, according to new research....

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Attica and the Ionian Islands gain ground in Europe’s tourism dispersion as overseas travelers reshape demand beyond traditional destinations....

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Greece ranks among the world’s top 10 solo travel destinations for 2026, according to a new FTLO Travel report highlighting shifting travel trends and experience-led journeys....

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Direct hotel bookings for 2026 are surging across Greek destinations, with new Nelios data showing sharp early demand driven by price-sensitive travelers....

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AI, authentic experiences and gigtripping are key forces driving record travel growth, according to the latest WTM Global Travel Report....

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