Eduardo Santander, CEO of the European Travel Commission (ETC), on the shift toward regional, off-season and higher-value travel, and why Europe's competitive advantage may no longer be scale but confidence, familiarity and meaning. Part of GTP's Thought Leaders 2026 feature....

Source

Direct hotel bookings for 2026 are surging across Greek destinations, with new Nelios data showing sharp early demand driven by price-sensitive travelers....

Source