Greece shows Europe’s highest summer short-term rental price increase, driven by strong seasonal demand and rising accommodation rates, according to AirDNA data....

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Athens hotels saw higher occupancy and revenue in early 2026, but March showed slower growth, raising concerns over future demand and long-term tourism strategy....

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Bluegr Hotels & Resorts plans 25 million euros in investments to upgrade properties, expand capacity and strengthen its position in the Greek hospitality market....

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Η ελληνική ξενοδοχειακή αγορά αναπτύχθηκε το 2025, με τα έσοδα να ενισχύονται κυρίως από την αύξηση των τιμών με μεγαλύτερη ευελιξία στις τιμές....

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Hotels in Athens-Attica recorded modest gains in 2025 with occupancy reaching 77.1%, as growth momentum eased and room rates continued to lag behind major European city markets....

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