Greek hotel revenues neared 2 billion euros in 2025, according to GBR Consulting, but rising operating costs and a heavy tax burden continue to squeeze profitability across the sector....
Hotels in Athens-Attica recorded modest gains in 2025 with occupancy reaching 77.1%, as growth momentum eased and room rates continued to lag behind major European city markets....
Greece’s hotel market saw international chains rise to 41 in 2025, with global brands like Marriott, Hyatt and Hilton expanding their presence and reshaping market share, GBR Consulting reports....
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