Repeat guests, hotel upgrades and premium hospitality experiences remain central to Louis Hotels’ strategy in Greece and Cyprus....

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Empiria Group is entering Milos with the opening of the new Eréma hotel as shifting booking patterns and geopolitical uncertainty reshape demand in the Mediterranean for 2026....

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F ZEEN Retreats returns to Kefalonia on May 1 and prepares to launch a new boutique hotel in Athens, offering two distinct luxury wellness experiences....

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F ZEEN ATHENS to open near the Acropolis, introducing a boutique adults-only city retreat blending heritage design with wellness....

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Bluegr Hotels & Resorts plans 25 million euros in investments to upgrade properties, expand capacity and strengthen its position in the Greek hospitality market....

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Civitel Hotels & Resorts will showcase its Athens and Crete portfolio at ITB Berlin 2026 under the GNTO pavilion, reinforcing its international market presence....

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Thessaloniki’s hotel sector outlines priorities for 2026, focusing on destination management reforms, air connectivity, and major urban and exhibition projects....

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Greece’s hotel market saw international chains rise to 41 in 2025, with global brands like Marriott, Hyatt and Hilton expanding their presence and reshaping market share, GBR Consulting reports....

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