Eduardo Santander, CEO of the European Travel Commission (ETC), on the shift toward regional, off-season and higher-value travel, and why Europe's competitive advantage may no longer be scale but confidence, familiarity and meaning. Part of GTP's Thought Leaders 2026 feature....

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The Municipality of Athens reports the first signs that the freeze on new short-term rental registrations is slowing market growth....

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EU ministers approved strategic tourism conclusions in Brussels focused on resilience, sustainability, connectivity and competitiveness amid geopolitical pressures....

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Infrastructure pressure and uneven destination planning could affect the long-term sustainability and competitiveness of Greek tourism, says ITEP....

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Accessibility and overtourism were key themes during an EU tourism policy consultation in Athens....

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Greece ranks among Europe’s top travel choices, performing strongly in convenience-driven segments while trailing in sustainability-focused travel....

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The EU outlined key priorities for its first unified tourism strategy, focusing on competitiveness, sustainability, workforce skills and better management of tourism pressures....

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