Eduardo Santander, CEO of the European Travel Commission (ETC), on the shift toward regional, off-season and higher-value travel, and why Europe's competitive advantage may no longer be scale but confidence, familiarity and meaning. Part of GTP's Thought Leaders 2026 feature....

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INSETE has launched the Greek Tourism Analytics Dashboard (GTAD), a new platform bringing together tourism data, market insights and analytical tools....

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STAMA says newly released tax authority data indicate Greece's short-term rental market is smaller than previously estimated and more geographically dispersed....

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Greece and France signed a new tourism cooperation agreement focused on sustainability, innovation, data-sharing and the sector's green and digital transition....

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The Halkidiki Hotels Association has launched a visitor satisfaction survey in nine languages to help improve infrastructure, services and the overall destination experience....

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Greece’s economy grew by 2% in the first quarter of 2026, more than twice the EU average, while unemployment edged up to 10.6%, highlighting a mixed economic picture....

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Greece shows Europe’s highest summer short-term rental price increase, driven by strong seasonal demand and rising accommodation rates, according to AirDNA data....

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Greece topped Europe in winter visitor satisfaction with a 9.2 rating in 2025-2026, even as an airspace shutdown and domestic unrest kept its online reputation mixed, INSETE reports....

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Greece's international air arrivals fell 1.9% in April, with declines recorded in Rhodes, Kos and Mykonos, though Jan-April arrivals remained up 6.6%....

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Greece is heading into summer with strong demand for short-term rentals despite rising prices, while Mykonos ranks among Europe’s most expensive seasonal markets, AirDNA data shows....

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ELSTAT data shows revenues at Greece’s museums and archaeological sites surged in 2025, even as visitor numbers remained flat or declined....

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Greek hotels saw occupancy rise to 50 percent in February 2026, alongside higher room rates, reflecting strengthening off-season demand....

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Exhibitions in Greece generate 340 million euros in tourism revenue and over 1.5 million overnight stays, boosting off-season travel, a new SOKEE study shows....

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Greece’s short-term rental market saw a 10% drop in January demand, but hosts largely maintained pricing levels, according to data from AirDNA....

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Passenger traffic at Fraport Greece’s 14 regional airports rose 8.1% in January 2026 to 718,000 travelers, with Thessaloniki Airport "Makedonia" leading growth....

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Global air travel demand rose 5.3% in 2025, with international markets leading growth as airlines operated amid supply chain constraints....

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Airport traffic data from 2025 shows Greece’s travel season extending beyond summer, with rising passenger numbers across Athens and regional airports....

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Greek tourism recorded 35.2 million visitors and €22.4 billion in travel receipts during January–October 2025, according to Bank of Greece data, supported by steady arrivals growth and higher average spending....

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Greece’s travel receipts rose 9% to 20.13 billion euros in the January–September period, despite a decline in September spending due to lower average expenditure per trip....

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Greece’s 39 airports handled over 76 million passengers in January–October 2025, driven by strong international demand....

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