Eduardo Santander, CEO of the European Travel Commission (ETC), on the shift toward regional, off-season and higher-value travel, and why Europe's competitive advantage may no longer be scale but confidence, familiarity and meaning. Part of GTP's Thought Leaders 2026 feature....
Greece topped Europe in winter visitor satisfaction with a 9.2 rating in 2025-2026, even as an airspace shutdown and domestic unrest kept its online reputation mixed, INSETE reports....
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